Cel­e­brat­ing the 457th anniver­sary of São Paulo, the design­er Paulo Moret­to, along with Alé­cio Rossi cre­at­ed the exhib­it “A Poster for São Paulo.”

Var­i­ous design­ers are invit­ed to pro­duce a piece with the mega city as cen­ter. In the past edi­tions, the themes were visu­al pol­lu­tion, human (in)sustainability and cul­tur­al diver­si­ty . Now, they were invit­ed to think about the city’s mem­o­ries as col­lec­tive her­itage.

Each poster is a unique piece, but a lim­it­ed copies of them as post­cards were pro­duced, and can be bought at the gallery.

The design­ers invit­ed this year are:

Alé­cio Rossi, André Pop­povic, André Sto­lars­ki, Car­o­line Gabriel Pedro Delfim Cesário Jr, Eduar­do Foresti, Fil­ipe Negrão, Guil­herme Vieira Gus­ta­vo Gar­cia, Heloisa Etelv­ina, Hen­rique Nar­di, Javier Igna­cio Cifre (Ar), Jim­my Leroy, Juan Lo Bian­co (Ar), Marce­lo Pal­lot­ta, Mar­co Tor­toioli Ric­ci (It), Miguel Pal­adi­no, Minoru Naru­to E Maria Argenti­na Bibas, Paulo Moret­to, Paulo Von Pos­er E Vitor Tron­coni, San­dra Tuc­cisô­nia Mag­a­l­hães, Zan­sky

The exhib­it is in the Uni­ver­si­ty Cen­ter Maria Anto­nio. More infor­ma­tion here.

2011 Edi­tion — Jim­my Leroy
2010 Edi­tion — Luís Fer­nan­des
2010 Edi­tion — Loro Verz
2010 Edi­tion — Mari­na Chacur

Via ABCDe­sign.