We Craft Authentic Brands

A brand carries with it a sense of all that makes up a company or product. A lot goes into making a brand succeed but one item is key:

A brand must be authentic to work.

People have been branding for thousands of years to make ideals own-able and build a visceral connection with individuals on an incredibly basic level.

To us, nothing is as exciting.

Glyphic is a brand strategy consultancy serving publishing, LMA (Libraries, Museums, and Archives), and adjacent markets.

Our areas of practice include:

  • Brand Strategy
    • Positioning
    • Naming
    • Messaging
  • Brand Identity Design
    • Mark & Insignia Design
    • Brand Expression
    • User Experience Guidance
  • Brand Activation
    • Marketing Strategy
    • Implementation Guidance
    • Change Management
    • Leadership and employee engagement
The Team

Our efforts are collaborative and only made possible by the expertise of these exceptional individuals.

Theo Rosendorf
Theo Rosendorf
Founder & Creative Lead

Theo began a career in design setting financial tables for the Coca-Cola Company’s first ever online annual report. He now takes interest in the influence of branding on people and the markets they inhabit. Theo’s book, “The Typographic Desk Reference” is used in most universities that teach graphic design.

Pooja Saxena
Pooja Saxena
Graphic & Type Designer

Pooja studied communication design at the National Institute of Fashion Technology in New Delhi, and typeface design at the University of Reading, UK. She has led typeface projects for GNOME, Google Fonts, and the Access to Knowledge programme at the Centre for Internet & Society in Bangalore. Pooja is a typographic virtuoso — leagues beyond the rest of us.

Xuan Nguyen
Xuan Nguyen

Xuan climbed the ranks at Ogilvy in Ho Chi Minh City but grew disenchanted with agency life. As a freelance copywriter he’s now less stressed and often more successful. Xuan brings deep insight to our strategy engagements — that is when we can actually get on his calendar...

Sachit Shyam
Sachit Shyam
Graphic, UX, & Type Designer

Sachit studied communications design at Symbiosis Institute of Design and has a masters in visual communication from the Industrial Design Centre, IIT-Bombay. After graduation he spent time designing watch face UIs for Samsung in Bangalore. Sachit simplifies the complex in novel ways, always with an eye on brand.

Anushree Mukherjee
Anushree Mukherjee
Executive Administration

Anushree holds a Masters of Science in Information Technology from Manipal University as well as Technical Writing and Leadership credits from UC Berkeley and Harvard. She has worked for a long list of known names including HP, Microsoft, Heathrow Airport, and Toys R Us. Anushree keeps our clients in the loop, saving the rest of us from certain doom.

Victoria Chi
Victoria Chi
UX Designer

Victoria is a Korean American User Experience Designer with a Bachelor of Fine Arts in Design from Rutgers. She riffs on UX with an uncanny ability to communicate intricate ideas using the most basic shapes imaginable.

We position, design, and activate brands in publishing, LMA (Libraries, Museums, and Archives), and adjacent markets.

Connect with us    Subscribe to our newsletter