Mid-cen­tu­ry mass pro­duc­tion print­ing on card­board has a unique look that’s emu­lat­ed quite a bit these days. One would think the design­ers that made these match­box labels were aware of how to make the best of the medi­um. It seems every pos­si­ble mis­reg­is­tra­tion was tak­en into account. Look­ing back on them now, it would appear they were designed to improve with every beat­ing of the press. This is what graph­ic design is about.

Jane McDe­vitt has com­piled a mas­sive col­lec­tion of these Match­box Labels. Check out her blog as well.

Via It’s Nice That