I still cringe when I hear the term “immer­sive expe­ri­ence.” Since the advent of video, Flash, and increased band­width, a mis­un­der­stand­ing of medi­um has attempt­ed to make tele­vi­sion out of the inter­net.

But Vit­soe’s site makes mas­ter­ful use of the medi­um, and dare I say, deliv­ers an immer­sive expe­ri­ence in the process.

Note Vit­soe’s front page video serves a dou­ble pur­pose as a stand­alone pro­mo­tion host­ed at Vimeo.

Today is Vit­soe’s 50th Anniver­sary, so check out their sales while admir­ing their beau­ti­ful web­site.

http://www.vitsoe.com/