From JKR, the Camden based packaging design agency, comes an intriguing collection of marketing and branding quips titled “The Blue Lady’s New Look and Other Curiosities: Posts from the Crossroads of Design and Marketing.”
An anthology from JKR’s blog, “Design Gazette,” this is the type of book one picks up to exercise the mind. Some of the titles:
“How come a brand of rotting fish entrails from the first century AD still has a promotion running?”
“Can graphics make a car go faster, or put a ball in the net?”
“Is gender bending ok for brands?”
“Can bad taste make for a good design?”
“Do we want to be delighted by a cash machine?”
The Blue Lady’s New Look and Other Curiosities: Posts from the Crossroads of Design and Marketing
Paperback: 156 pages
9.1″ × 5.9″
Published by JKR Brand First Books (December 14, 2010)
ISBN-10: 0956716105
ISBN-13: 978–0956716101
