Algorythmic

Brand Identity Design, Lettering
Brand identity for an outdoor tech craft firm
Algorythmic

Client
Algorythmic

Sector
Outdoor
Technology
Travel

Discipline
Brand Identity Design
Lettering

Algorythmic crafts tech to enable outdoor adventure. Glyphic has branded Algorythmic as an outsider of the tech sector, with a focus on craft in nature.

The custom leg of the R breaks from the mark’s otherwise precise German geometric origin. This break in form helps articulate the name and better define the mark as a logo.

Algorythmic
Algorythmic

The Typographic Desk Reference

Writing, Book Design, Typesetting
An encyclopedia of typography, used at most universities that teach graphic design