Algorythmic helps companies make software for fitness and wellness. Glyphic has branded Algorythmic based on their practice of integrating highly ordered systems for fitness into unrestrained outdoor settings.

The typemark’s otherwise precise geometric forms include a less structured stroke of the R, contrasting the order of design with the wild.

As an implementation of brand expression, we created a path overlaying a map dotted with tech business symbols. The treatment represents the journeyed guidance Algorythmic provides its clients.