Algorythmic

Brand Identity Design, Lettering
Brand identity for an overland technology consultant
Algorythmic

Client
Algorythmic

Sector
Technology
Travel

Discipline
Brand Identity Design
Lettering

Advisor to technology startups, Algorythmic consults on the deployment of software for the overland travel industry. Glyphic has branded Algorythmic as an outsider of the tech sector, with a focus on craft in nature.

The custom leg of the R breaks from the mark’s otherwise precise German geometric origin. This break in form helps articulate the name and better define the mark as a logo.

Algorythmic
Algorythmic

The Typographic Desk Reference

Writing, Book Design, Typesetting
An encyclopedia of typography, used at most universities that teach graphic design