W’s new W

“W magazine, first published in 1971, is a monthly American fashion magazine, published by Condé Nast. Its average reader is female, mature and lives in a household with yearly income of $135,840. In response to declining circulation figures, Condé Nast hired Stefano Tonchi creator and editor of the highly regarded T: The New York Times Style Magazine. Tonchi’s first task was to relaunch the magazine, and the logical starting point was the logo or, to use publishing speak, the masthead.” Brand New