W’s new W

“W magazine, first published in 1971, is a monthly American fashion magazine, published by Condé Nast. Its average reader is female, mature and lives in a household with yearly income of $135,840. In response to declining circulation figures, Condé Nast hired Stefano Tonchi creator and editor of the highly regarded T: The New York Times Style Magazine. Tonchi’s first task was to relaunch the magazine, and the logical starting point was the logo or, to use publishing speak, the masthead.”