Tag: BBC

The Work of Edward Bernays

Com­mu­ni­ca­tion pro­fes­sion­als should have at least a cur­so­ry under­stand­ing of Edward Bernays’ work. Along with Ivy Lee, he’s con­sid­ered one of the fathers of the field of Pub­lic Rela­tions. He may have actu­al­ly coined the term. Edward Bernays was the nephew of Sig­mund Freud, but I’ll let the video...