“Roger Mar­tin, Dean of the Rot­man School of Man­age­ment at the Uni­ver­si­ty of Toron­to, tells us how busi­ness­peo­ple need to become designers—designing user expe­ri­ences and busi­ness models—to cre­ate some­thing new and fan­tas­tic, and not just ana­lyze the past.”

At Fast Com­pa­ny