‘Outside there is what Dieter Rams would call an “impenetrable confusion of forms, colours and noises.” Most people call this a sale.’
Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram’s 10 principles of good design…
I still cringe when I hear the term “immersive experience.” But Vitsoe’s site makes masterful use of the medium, and dare I say, delivers an immersive experience in the process.
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